Kings and Them
(PF)- These days, there's no shortage of R&B/rap-influenced producers releasing pitch-dark music behind a cryptic veil. And it's easy to peg that increasingly tired narrative on Evian Christ, who enigmatically put songs up on YouTube in December, released a mixtape, Kings and Them, on Tri Angle in February, and generated plenty of web chatter in the process. But Joshua Leary, 22, says he never really cared about anonymity, and that he wasn't being strategic by originally holding back his real name. He only put his songs online for his friends to hear, but then Dummy caught on, and he started getting tons of messages from "quite big record labels, managers, booking agents, visual artists, and French fashion magazines."